NEW YORK and STAMFORD, Conn. — WWE will support GLAAD’s Spirit Day by “going purple” through their joint Be a STAR (Show Tolerance And Respect) anti-bullying initiative. Support kicked off this morning at a Be a STAR anti-bullying rally in New York and will continue through Spirit Day next Thursday, Oct. 16 with promotion on WWE.com, WWECommunity.com and on WWE and Be a STAR social media assets, reaching more than 400 million people globally.
As part of WWE’s support for GLAAD — a Be a STAR Alliance Member — the Be a STAR logo was turned purple, a first in the program’s history, and students at the rally were given co-branded T-shirts that encouraged them to “Go Purple” on Spirit Day, to show their support for LGBT youth and to speak out against bullying. WWE has supported GLAAD’s Spirit Day since 2011.
“No one should be bullied because of who they are,” GLAAD President & CEO Sarah Kate Ellis said. “GLAAD is proud to stand with WWE in the fight against bullying and in a visible display of support for LGBT youth.”
WWE Chief Brand Officer Stephanie McMahon noted that WWE is excited to take a stand against discrimination on Spirit Day.
“Spirit Day is an important time for everyone to stand up against bullying and discrimination,” she said. “WWE is proud to support the LGBT community and GLAAD by spreading the message of respect and inclusion through our global platforms.”
Additionally, WWE and Be a STAR will stand up against bullying and support GLAAD’s Spirit Day by promoting the initiative through homepage takeovers on WWE.com and WWECommunity.com as well as social media support from WWE Superstars and Divas.
Spirit Day was started in 2010 as a response to the young people who had taken their own lives. Millions wear purple on Spirit Day as a sign of support for lesbian, gay, bisexual and transgender (LGBT) youth and to speak out against bullying. With GLAAD’s help, Spirit Day has since garnered widespread support from entertainment organizations, sports leagues, celebrities, TV news and entertainment programs, corporations, schools, local communities, and even national landmarks.
According to GLSEN's 2011 National School Climate Survey, 63.5 percent of LGBT students reported feeling unsafe at school because of their sexual orientation and 43.9 percent because of their gender expression. GLSEN also reported that 81.9 percent of LGBT students report being verbally harassed because of their sexual orientation and 63.9 percent because of their gender expression.