The Ad Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. The Ad Council has produced thousands of public service campaigns that address the most pressing social issues of the day. Ad Council icons and slogans are woven into the very fabric of American culture, including Smokey Bear's "Only You Can Prevent Forest Fires" and McGruff the Crime Dog's: "Take A Bite Out of Crime", to the United Negro College Fund's: "A Mind is a Terrible Thing To Waste", and "Friends Don't Let Friends Drive Drunk."
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Learn more about the Be a STAR (Show Tolerance And Respect) anti-bullying program.
For the Hero in All of Us
WWE recognizes everyday heroes in their local communities who help others, answer the call to serve and are doing more to give back. WWE’s For the Hero In All of Us campaign will share their stories across platforms to help address important social issues and initiatives that positively impact children and families around the world.
WWE Tribute to the Troops has become a holiday tradition and is considered TV’s most patriotic and heartwarming show.
WWE Superstars and Divas regularly visit military bases and hospitals to bolster the morale of our troops.