You are here


WWE is proud to support UNCF and the Ad Council, especially during February’s Black History Month. To serve youth, the community and the nation, UNCF supports students’ education and development through scholarships and other programs, strengthens its 37 member colleges and universities, and advocates for the importance of minority education and college readiness.  

UNCF institutions and other historically black colleges and universities are highly effective, awarding 20 percent of African-American baccalaureate degrees. UNCF administers more than $110 million in scholarships annually via 400 programs, including scholarship, internship and fellowship, mentoring, summer enrichment, and curriculum and faculty development programs. Today, UNCF supports more than 60,000 students at more than 900 colleges and universities across the country. Its logo features the UNCF torch of leadership in education and its widely recognized motto, “A mind is a terrible thing to waste.” For more information, visit

In 1972, the Ad Council launched the Supporting Minority Education campaign to encourage Americans to support UNCF, and today, 60,000 minority students attend college with support from UNCF. Driven by the powerful slogan “A mind is a terrible thing to waste,” the Ad Council’s partnership with UNCF has helped raise more than $3.6 billion throughout the past four decades, supporting more than 400,000 college-bound minority students.

For the Hero in All of Us

WWE recognizes everyday heroes in their local communities who help others, answer the call to serve and are doing more to give back. WWE’s For the Hero In All of Us campaign will share their stories across platforms to help address important social issues and initiatives that positively impact children and families around the world.