Be a STAR, WWE’s anti-bullying initiative, has the mission to encourage young people to treat each other with respect through education and grassroots initiatives. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.
In fall 2017, through a new collaboration between the Boys & Girls Clubs of America and the Yale Center For Emotional Intelligence, the Be a STAR curriculum was revamped in an effort to give students the tools they need to drive effective learning, decision-making, creativity, relationships and mental health. By developing each child’s emotional intelligence, children can become happier, healthier and more compassionate, leading to a drastic increase in the ability to manage conflict and reduce the amount of bullying instances. In addition to being available to teachers worldwide, this new curriculum will be made available to all 4,300 Boys & Girls Clubs across the country.
In an ongoing effort to spread the word about tolerance and respect, WWE Superstars visit schools and community centers every month to speak with students about bullying issues including sharing their own personal stories. Additionally, the Be a STAR program also has many celebrities and public officials participated in these events and support Be a STAR and the fight against bullying including the Mayor of Los Angeles Antonio Villaraigosa, Congresswoman Linda Sanchez, James Durbin, Micah Jesse, AnnaLynne McCord, Jordin Sparks and more.
Through the Be a STAR website, over 30,000 people from all 50 US states and from 91 international countries have taken the pledge to end bullying through WWE’s Be a STAR program.