WWE Chief Brand Officer Stephanie McMahon took part in M2Moms, the world’s premier conference on marketing to moms. During her discussion, “WWE: Making Mom the Champ,” McMahon talked about how WWE engaged moms. She was joined by partners Carrie Glasscock, Director of Corporate Relations for Susan G. Komen, and Gregg Horvat, Sr. Brand Manager, Capri Sun – Kraft Foods. They discussed ways that they have worked together to make women, and especially moms, champions for their brands.
Since M2Moms’ founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
The M2Moms program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors include media, marketing services, ad agencies, associations, government, research companies, mom-focused brands, telecom, high tech, etc. Visit m2moms.com for more.