WWE hosts a party for Susan G. Komen honorees in Chicago: photos
WWE Chief Brand Officer Stephanie McMahon meets guests from Susan G. Komen before Raw in Chicago.
WWE and Susan G. Komen are expanding their partnership for their third annual breast cancer awareness campaign this October.
WWE Superstars and Divas are wearing co-branded Susan G. Komen and WWE apparel and WWE platforms are “going pink" in support of Komen.
The “Courage Conquer Cure” campaign will continue throughout National Breast Cancer Awareness month.
WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE Live Events, as well as 5 percent of all WWE merchandise sold on WWEShop.com.
To support Komen’s mission, WWE will utilize all its assets, including WWE Network, TV and pay-per-view broadcasts, Live Events, PSAs, digital and social media to generate awareness and encourage fans to get involved.