John Cena recently debuted his new Susan G. Komen–inspired gear to help spread the message that WWE is committed to helping fight breast cancer. It’s a cause that’s important to the 10-time WWE Champion, as he encouraged WWE to kick off the campaign.
“Personally, I think we all — or 99.9 percent of us — have a story or some sort of relationship with this disease,” Cena said before debuting his gear at Night of Champions. “The last time we were in TD Garden in March, I found out my brother’s struggle with brain cancer was a positive one. The reason it was a positive one was because of early detection. And Susan G. Komen for a Cure is about early detection for breast cancer.”
Cena was inspired by other professional athletes who don pink in support of breast cancer, such as players from the NFL, MLB, the NBA and the PGA Tour.
“Although they have the uniforms and they wear them as an alternate scheme, I really thought it would be cool for us to wear something because we sell our uniforms,” he explained. “So it’s not only a good way to promote the message of awareness, but a great way to raise money for the charity at the same time.”
From now until the end of October, which is Breast Cancer Awareness Month, Cena will wear his new pink and black gear, which is available exclusively at WWEShop.com and at WWE Live Events. WWE will donate 100 percent of the profits from the hats, T-shirts, headbands and wristbands to Susan G. Komen for the Cure.
“Make sure you get up on the latest and help us all Rise Above Cancer,” Cena encouraged the WWE Universe.
More about Susan G. Komen for the Cure
Susan G. Komen for the Cure began in 1982 with a single grant for $28,000. Today, it is the world’s largest nonprofit funder of breast cancer research and community outreach programs, having invested nearly $2 billion in research and life-saving community programs. Komen manages more than 500 active research grants totaling nearly $300 million.
The Susan G. Komen Race for the Cure Series, with nearly 150 signature events on five continents, involves more than 1.7 million participants annually and has raised more than $1.4 billion (as of 2010) while educating the public and honoring those affected by breast cancer.
Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. Every 74 seconds, somewhere in the world, someone dies from breast cancer. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN.
Susan G. Komen Snapshot of Achievements:
- Susan G. Komen for the Cure has changed how the world talks about and treats breast cancer (In 1982, people wouldn’t even say the words “breast cancer” aloud).
- A Komen grant has touched every major breast cancer breakthrough of the past 29 years.
- Funding for discoveries in genetics and biology has evolved into personalized, less invasive treatments for what was once a “one-treatment-fits-all” disease.
- Komen’s investments have helped drive down breast cancer mortality rates by 33 percent since 1991.The five-year relative survival rate for early stage breast cancer (cancer that has not spread beyond the breast) is now99 percent compared to 74 percent in 1982.
- Komen is the only breast cancer organization attacking the disease on all fronts: in research, community outreach, education, advocacy and global work.