In 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. This is when the fantastic partnership between Susan G. Komen and WWE began. Every year since, WWE has continued to support Susan G. Komen with a percentage of merchandise sales funding breast cancer research and community outreach programs. Throughout the month of October, the WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved.
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 and has generated more than $1.5 million for Komen to date. This past May, Komen and WWE teamed up again to support the Washington, D.C. Race for the Cure and National Women’s Health Week.
For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.