You are here

Susan G. Komen

In 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. This is when the fantastic partnership between Susan G. Komen and WWE began. Every year since, WWE has continued to support Komen with a percentage of merchandise sales funding breast cancer research and community outreach programs. Throughout the month of October, the WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. 

Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership has generated nearly $2 million to help Komen support research and community outreach programs and has inspired millions to take action against breast cancer.

Cena has been named as one of Komen’s 35 More Than Pink influencers, along with other celebrities, including Oscar De La Hoya, Jason Aldean and Laura Bush, who are all committed to finding a cure. The More Than Pink campaign continues the history of success between Komen and WWE in raising awareness and funds for the fight against breast cancer.

For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.

Mission: 
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Komen works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
Collaboration with WWE: 
In the summer of 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. From there, he went to the WWE executive leadership team and asked if they would support a meaningful women’s charity and allow him to be the spokesperson for this endeavor. This is where the fantastic partnership between Susan G. Komen, Cena and WWE began. This year WWE and Komen will celebrate the fifth anniversary of their partnership, and together recognize everyday heroes who are More Than Pink. The More Than Pink movement celebrates the heroes who have made a significant impact in the fight to end breast cancer, and encourages everyone to take action, big or small, to help Komen reach its Big Bold Goal; a plan to reduce the nation’s 40,000 breast cancer deaths by 50 percent in 10 years.

Resources for You

Photos

Get the Gear