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Susan G. Komen

In 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. This is when the fantastic partnership between Susan G. Komen and WWE began. Every year since, WWE has continued to support Susan G. Komen with a percentage of merchandise sales funding breast cancer research and community outreach programs. Throughout the month of October, the WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. 

Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 and has generated more than $1.5 million for Komen to date. This past May, Komen and WWE teamed up again to support the Washington, D.C. Race for the Cure and National Women’s Health Week.

For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.

Mission: 
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
Collaboration with WWE: 
In the summer of 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. From there, he went to the WWE executive leadership team and asked if they would support a meaningful women’s charity and allow him to be the spokesperson for this endeavor. This is where the fantastic partnership between Susan G. Komen, Cena and WWE began. Beginning in mid-September, at the Night of Champions pay-per-view (in Cena's hometown, Boston) on Sept. 16, 2012, and throughout National Breast Cancer Awareness Month in October, Cena wore special edition Rise Above Cancer ring gear, co-branded with Susan G. Komen for the Cure. Cena wore this ring gear at all WWE events throughout the month of October. WWE fans, including the Cenation, purchased the special edition WWE John Cena merchandise at wweshop.com and at all WWE live events. WWE donated at least 30 percent of the sales of the special edition WWE John Cena merchandise to Susan G. Komen for the Cure in support of breast cancer research and community outreach programs. The WWE Universe came through with an outpouring of support for the mission of helping cure breast cancer and save women's lives to the tune of $1 million to Susan G. Komen in 2012! Susan G. Komen and WWE's 2013 awareness campaign, “Make Mom Proud,” supported the fight against breast cancer. The TV and digital campaign calls on supporters to do something meaningful for their moms and the other important women in their lives.

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