In 2012, WWE Superstar John Cena had a vision. Cena knew that nearly half of his loyal followers were women, and he wanted to reach them in a way that was important to them. This is when the fantastic partnership between Susan G. Komen and WWE began. Every year since, WWE has continued to support Komen with a percentage of merchandise sales funding breast cancer research and community outreach programs. Throughout the month of October, the WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved.
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership has generated nearly $2 million to help Komen support research and community outreach programs and has inspired millions to take action against breast cancer.
Cena has been named as one of Komen’s 35 More Than Pink influencers, along with other celebrities, including Oscar De La Hoya, Jason Aldean and Laura Bush, who are all committed to finding a cure. The More Than Pink campaign continues the history of success between Komen and WWE in raising awareness and funds for the fight against breast cancer.
For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.