WWE Ambassador Titus O’Neil joined fellow WWE Superstars R-Truth, 24/7 Champion Dana Brooke, Apollo Crews, Sonya Deville, Damian Priest, Nikki A.S.H., Humberto, Angel, Doudrop, Intercontinental Champion Ricochet, Be a STAR Host Alicia Taylor and players from the Dallas Cowboys for a Be a STAR Rally at Boys & Girls Clubs of Greater Tarrant County in Arlington, Texas, during WrestleMania 38 Week. The Rally was sponsored by Cricket Wireless, who provided a donation to Boys & Girls Clubs.

More than 60 Boys & Girls Clubs of America members participated in the Be a STAR Rally, which included messaging focused on managing emotions and the different types of bullying. The kids and Superstars also enjoyed two group activities: “Ball of Yarn” and “Common Ground.”

The mission of the Be a STAR (Show Tolerance And Respect) program is to encourage young people to treat each other with respect through education and grassroots initiatives. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals. Since 2011, Be a STAR bullying prevention rallies, resources and programs have reached more than 500,000 children globally.

In 2016, WWE and the Boys & Girls Clubs of America announced a multi-year, national partnership to support the Be a STAR bullying prevention program and help create a safe after-school environment for today’s youth. 

In 2017, WWE launched a new collaboration between the Boys & Girls Clubs, Be a STAR and the Yale Center For Emotional Intelligence focused on giving students the tools they need to drive effective learning, decision making, creativity, relationships and mental health. By developing each child’s emotional intelligence, children can become happier, healthier and more compassionate – leading to a drastic increase in the ability to manage conflict and reducing the amount of bullying instances. The goal of the new Be a STAR curriculum focused on social and emotional learning will be to ultimately reduce incidents of bullying and provide a safe environment for kids to learn and grow.   

The new Be a STAR curriculum is available to more than 4,300 Boys & Girls Clubs across the U.S.