The Ad Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. The Ad Council has produced thousands of public service campaigns that address the most pressing social issues of the day. Ad Council icons and slogans are woven into the very fabric of American culture, including Smokey Bear's "Only You Can Prevent Forest Fires" and McGruff the Crime Dog's: "Take A Bite Out of Crime", to the United Negro College Fund's: "A Mind is a Terrible Thing To Waste", and "Friends Don't Let Friends Drive Drunk."
Mission:
The Ad Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public.
Collaboration with WWE:
In 2016, to coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America.
In 2015, WWE was a proud supporter of the original “Love Has No Labels” campaign, utilizing all of its global media assets including the WWE Network, broadcast, live events and digital and social media platforms to promote the campaign. To date, the PSAs have been viewed more than 160 million times.
In 2014, WWE joined forces with the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
The PSAs featured WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns experiencing poignant moments with their actual children in an effort to inspire a nationwide commitment to fatherhood. The campaign communicates to fathers that their presence is essential to their children’s well-being and emphasizes that “the smallest moments can have the biggest impact on a child’s life.”
To date, campaign assets have generated millions of impressions including more than 100,000 airings on local broadcast stations such as CBS, NBC and ABC, outdoor billboards in LA, New York City and Chicago plus repeated publication in major print publications including more than 40 insertions into the Chicago Tribune.
